One of the most sustainable and safest ways to get around is by biking. Whether you use your bike to commute, run errands, or take longer trips, deciding to bike instead of hopping on public transportation or into a car means you are limiting your carbon footprint. We exist to make biking the number one choice by providing innovative and convenient ways to haul your essentials.


As one of the oldest bicycle component manufacturers in Sweden, we know a thing or two about sustainability. The best thing we can do for the environment is making products that last over time. So, instead of following fast fashion trends and compromising quality for profit, we focus on timeless design, function, and durability. We view sustainability work as an integral part of all our activities and our daily work.



Since 2018, Krister Lindén and Roger Pettersson, our Product/R&D Manager and Purchase/Quality Manager respectively, have been on SIS’ board of international experts to help develop new standards for safety, production, and performance in the bike industry.

What is SIS?

The Swedish Institute for Standards is an international organization specialized in national and international standards. SIS consists of over 4000 experts from 1700 organizations and operates across all areas of society: including industry, academia, the public sector, and non-governmental organizations.

What is a standard?

Standards are jointly agreed solutions to recurrent problems. They are found in every area: from the simplest nail and screw to data communications, healthcare, and the environment. Standards have an impact on virtually every aspect of our lives. All SIS’ national and international standards are based on, developed through, and quality-assured by the SIS standardization process. These standards are established within a broad range of industries and business sectors. The application of standards is voluntary but may function as an obligatory reference, as in the regulatory and procurement processes adopted by public authorities. SIS Standards are formal Swedish standards and international standards developed by SIS (Sweden), CEN (Europe), and the ISO (global).

A standard may contain product-performance requirements, describe how they may be tested, or define services and how they should be performed. It may also contain joint terminology or describe common symbols and signs. The broad aim of standards is to facilitate trade and communication. Others are to:

  • Define clear guidelines for consistent function and quality.
  • Improve processes and make them more efficient.
  • Increase transparency and simplify comparison.
  • Increase safety and accessibility.
  • Conserve resources and reduce environmental impact.
  • Promote development.